The National Wine UnClub

Member Store Program

A fully mature United States-based wine club concept designed as an unique promotional avenue to maximize in-store wine sales through developing a fun-spirited, service-oriented relationship with your wine enthusiast customer.

Program Features:

  1. Easily-accessed web-based materials for supporting your store's wine operation including a complete “how-to” section for step by step easy implementation of the Wine UnClub customer service/discounts program.

  1. “The Home Wine Course”© workbook, with simplified, “need to know” text, maps and segment reviews for staff education, in-store reference, and customer entertainment.

  1. Recommended Discovery Wines for each region of the wine world profiled in “The Home Wine Course”© are provided as a resource for general buying strategies, store re-sets, and theme-based wine tasting ideas.

  1. The National Wine UnClub newsletter, featuring Captain Vino as your 'super-hero' of wine, is made available for download and hard-copy allowing you to stamp the material with your store's name. This editorialized, issues-oriented newsletter is your primary promotional tool to communicate with your clientele both in-store and through direct mailings you initiate.

  1. 100 universal National Wine UnClub member cards, serialized and UPC-coded, are assigned to you annually for you to offer to your clientele qualifying them for your in-store discount program, newsletter, and other services. This member card also qualifies your local Wine UnClub member to use their card when traveling at other Wine UnClub Member Stores around the United States.

  1. Exclusive rights to the National Wine UnClub program in your area (the program will not be offered to your competitor down the street!).

  1. Full consultive support from The National Wine UnClub headquarters team via mailings, phone, internet, and occasional visits on how to build your wine sales with this unique wine club program.

  1. Eventual increase of buying power through the Wine UnClub Member Store Association (example: get the 100 case deal price on certain wines because 20 Member Stores each buy 5 cases of the wine in question).

  1. Annual Wine UnClub member dues are set at $1000 for all Member Stores.

  1. Networking possibilities with other Wine UnClub Member Stores is facilitated with regional/national conventions a possibility in the near future.

Contacts:

Donald W. White (Founder and Director)

Ian White (Membership Chairman)